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Marasoft Pay, one of Africa’s fastest-growing fintech companies, is placing artificial intelligence (AI) at the heart of its expansion strategy as it gears up to transform digital payments across the continent. With operations rooted in Nigeria, the company is preparing to launch in Ghana, Kenya, South Africa, and other emerging markets, leveraging AI to redefine how African businesses handle transactions, automation, and financial operations.
For Emmanuel Marakwe-Ogu, CEO of Marasoft Pay, the move signals more than geographic expansion. It represents a bold step toward using intelligent technology to eliminate long-standing challenges in Africa’s financial ecosystem.
“We’re not just building a payment platform,” said Marakwe-Ogu. “We’re building a smart financial infrastructure, one that uses AI to tackle payment failures, slow settlements, and inefficiencies head-on.”
As digital payments across Africa are projected to exceed $150 billion by 2025, the continent’s fintech sector is rapidly evolving. Yet many businesses still battle with outdated systems, unreliable transaction processes, and fragmented financial tools. Marasoft Pay is addressing these challenges with AI-powered solutions designed to streamline operations and enhance trust in digital finance.
Key to this vision is the deployment of AI-driven fraud detection systems that proactively monitor and flag suspicious activities, significantly reducing the risk of financial crime. The company is also rolling out automated business payment tools, powered by machine learning algorithms, to reduce manual processing time, errors, and delays. This allows businesses to focus on growth rather than chasing down settlements.
Furthermore, Marasoft Pay is integrating multi-currency AI-enabled transaction engines that ensure seamless cross-border payments. This is an essential feature for businesses trading across Africa’s diverse markets. These systems analyze transaction patterns in real time to optimize routes, reduce fees, and ensure faster settlements.
To ensure that AI systems are tailored to local conditions, Marasoft Pay is forging partnerships with banks, telecoms, and regulators in target markets. This collaboration helps the company integrate with existing financial infrastructure while ensuring regulatory compliance. This is a critical step as it expands into Ghana, Kenya, and South Africa.
“Our edge lies in combining advanced technology with a deep understanding of African market realities,” said Marakwe-Ogu. “AI enables us to solve problems in ways that are scalable, predictive, and responsive to customer needs.”
In addition to technological innovations, Marasoft Pay’s next phase includes aggressive hiring in AI and data science, infrastructure investment, and regional licensing. The company’s long-term goal is to power a cashless, AI-enabled digital economy, where businesses, whether SMEs or large enterprises, can transact securely and effortlessly across borders.
By using AI to drive smarter, faster, and more reliable financial services, Marasoft Pay is positioning itself not just as a fintech provider but as a visionary partner in Africa’s digital transformation journey.
